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    Marilena Lazzarini, who helped create Sao Paulo's first government consumer agency, is now working to build a model private consumer defense group. Success in South America's biggest business center, enormously important in itself, will also encourage others across the continent to follow.

    Luiz Geraldo de Oliveira Moura is offering Brazil's small farmers an alternative way of growing and selling produce that guarantees their livelihood while protecting the environment. By helping them convert to organic farming and linking them directly with consumers, he is transforming an important agricultural sector and offering all consumers, even the poor, a healthy, low-cost food alternative.

    In response to the increasing industrialization of dairy farming in France, Fabrice is developing an entrepreneurial-driven small-scale farming alternative that reinvents the role of farmers keeps them in the agricultural and economic landscape. Through new modes of production and distribution that respect the environment and offer healthy milk, he positions dairy producers as wellness partners and reconnects them with consumers.

    Guilhem Chéron is creating a viable alternative to France’s industrial agricultural production system by using peer-to-peer marketing to fundamentally transform the economics of artisanal, environmentally sustainable food production. By reducing overhead costs and inefficiencies, Guihem is more than doubling the income suppliers receive for their products, first for suppliers in France and ultimately, across Western Europe.

    Tristan Lecomte is enabling companies and consumers to contribute to large-scale carbon reduction and is developing the market for carbon neutral products. Understanding that associated costs for traditional industries and the complexity of carbon markets hinder the goals of the Kyoto Protocol, Tristan has created a unique cycle integrating fair trade with the assessment, reduction, and offsetting of carbon emissions.

    By creating the first viable, sustainable and scalable alternative to the existing nuclear power production system, Julien Noé is helping transform the existing electricity market in France. Julien’s grassroots cooperative model incentivizes citizens to rethink their consumption practices and offers a real boost to the country’s renewable energy production capacity.

    Pierre Rabhi has used principles of agroecology to improve yields and living conditions across the French and West-African agricultural sectors. Through innovative training methods, he has helped over 150,000 farmers diagnose the best way to adapt and apply ecological practices to their land and cultures, effectively uniting thousands of citizens in a movement to restore and protect environmental and social ecosystems.

    In response to increasing agricultural industrialization throughout France, Jérôme Deconinck has created the first agricultural land trust to mobilize the French population to preserve their agricultural heritage, and to promote the development of a more unified small-scale organic farming culture. He is demonstrating that another form of rural development—one that preserves landscapes, ensures custody of the environment, and maintains economic and social activities—is possible.

    Adriana is fostering a sustainable fashion movement by establishing global mechanisms to enable rural Andean producers full and consistent access to global markets, while also shifting mindsets in the fashion industry.