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For long dementia has been considered as normal process of aging. Not many people realized that in most cases it is caused by Alzheimer, a degenerative disease affecting the brain tissue. DY is creating a support system for people with dementia as well as building public awareness of warning signs.
Ruth Gelehrter da Costa Lopes, a São Paulo social psychologist, has started Brazil's first public psychological clinic for the elderly, a burgeoning population ignored by Brazilian professionals and institutions.
Olivier-Hugues Terreault is preparing Brazilian society to be able to care for their growing elderly population. Through an innovative clowning therapy, he is equipping caregivers and seniors themselves with tools for communication, meanwhile his work with decision makers and the general population creates policies and social norms that will ensure seniors’ wellbeing in society.