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    Reinaldo fosters the development of citizens as collaborators, entrepreneurs and knowledge producers. Through a methodology that creates new opportunities for cooperative learning, he is helping youth in Salvador and Sao Paulo create their own socially responsible enterprises, products and services through digital media.

    Rubens Gomes is working to slow the deforestation of the Brazilian Amazon while teaching rural and urban community members how to use the resources in a mutually beneficial and sustainable way. Rubens's program develops lines of alternative certified wood products–from musical instruments to furniture–while maximizing the natural and human resources of the Amazon.

    Brazil's more than 200 indigenous peoples are largely voiceless and suffer from the country's worst living conditions. They are often perceived by mainstream society as unusual, primitive, or violent. Vincent Carelli battles such prejudice and discrimination with Video in the Villages, a program that empowers indigenous peoples and changes mainstream societal perceptions.

    Jorge Lyra, a trained psychologist, is cultivating a more active role for young fathers in Brazilian society. He hopes to increase men's access to networks of parent support services, which are typically reserved for new mothers. By promoting responsible fatherhood, Jorge intends to improve family healthcare significantly and ameliorate some of the problems associated with absentee parenthood.

    Rosana Grinberg has been developing an effective way to contact, inform, and empower excluded people in Recife, making them aware of their rights and explaining current government programs and services for consumer defense and promotion of civil rights.

    By teaching practical culinary and social skills, Simone Berti is preparing individuals with Down syndrome and other intellectual disabilities to assimilate into society and be self-sufficient.

    Nelsa Nespolo is creating a “fair chain” model that brings workers in the supply chain into ownership and management responsibilities—giving them greater control over their livelihoods. 

    Jean-Louis Kiehl is pioneering a model to prevent excessive consumer debt and efficiently fight against social and financial exclusion. Through a wide range of social and legal support, trainings and innovative partnerships with banks and finance companies, Jean-Louis helps at-risk populations and also professionals manage financial issues, reduce the risk of excessive debt and shift current practices toward an improved and responsible credit system.

    Marilena Lazzarini, who helped create Sao Paulo's first government consumer agency, is now working to build a model private consumer defense group. Success in South America's biggest business center, enormously important in itself, will also encourage others across the continent to follow.