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Daniel has created an IT architecture that is enabling grassroots entrepreneurs to connect and collaborate to improve social matters across the Italian state and Europe. By creating this network of agents of change (changemakers), he is empowering them to shift the way in which the news is reported. Being asset driven and solution oriented compared to the negative focus driven by mainstream media.
Guilhem Chéron is creating a viable alternative to France’s industrial agricultural production system by using peer-to-peer marketing to fundamentally transform the economics of artisanal, environmentally sustainable food production. By reducing overhead costs and inefficiencies, Guihem is more than doubling the income suppliers receive for their products, first for suppliers in France and ultimately, across Western Europe.
Tristan Lecomte is enabling companies and consumers to contribute to large-scale carbon reduction and is developing the market for carbon neutral products. Understanding that associated costs for traditional industries and the complexity of carbon markets hinder the goals of the Kyoto Protocol, Tristan has created a unique cycle integrating fair trade with the assessment, reduction, and offsetting of carbon emissions.
Pierre Rabhi has used principles of agroecology to improve yields and living conditions across the French and West-African agricultural sectors. Through innovative training methods, he has helped over 150,000 farmers diagnose the best way to adapt and apply ecological practices to their land and cultures, effectively uniting thousands of citizens in a movement to restore and protect environmental and social ecosystems.
Luiz Geraldo de Oliveira Moura is offering Brazil's small farmers an alternative way of growing and selling produce that guarantees their livelihood while protecting the environment. By helping them convert to organic farming and linking them directly with consumers, he is transforming an important agricultural sector and offering all consumers, even the poor, a healthy, low-cost food alternative.
In response to increasing agricultural industrialization throughout France, Jérôme Deconinck has created the first agricultural land trust to mobilize the French population to preserve their agricultural heritage, and to promote the development of a more unified small-scale organic farming culture. He is demonstrating that another form of rural development—one that preserves landscapes, ensures custody of the environment, and maintains economic and social activities—is possible.
Marilena Lazzarini, who helped create Sao Paulo's first government consumer agency, is now working to build a model private consumer defense group. Success in South America's biggest business center, enormously important in itself, will also encourage others across the continent to follow.
In an effort to counter the rising industrialization of organic agriculture, Laércio Meirelles has developed a participatory approach to organic certification, placing greater control in the hands of small-scale farmers.
Mário Gurjão is using his business background to help citizen organizations harness their productive potentials and solve their financial problems. Using the Internet, Mário is not only training organizations to market and distribute their products; he is also increasing consumers' investment in and understanding of social change projects.
By creating the first viable, sustainable and scalable alternative to the existing nuclear power production system, Julien Noé is helping transform the existing electricity market in France. Julien’s grassroots cooperative model incentivizes citizens to rethink their consumption practices and offers a real boost to the country’s renewable energy production capacity.