Marketing the world’s social issues
Before joining Ashoka, Beverly was instrumental in passing the nation’s first non-smoking state law as Executive Director of the Minnesota Association for Non-Smoker’s Rights. Later, at the U.S. Center for Disease Control, she helped design and manage the first U.S. education/prevention campaign for HIV/AIDS. She collaborated with the Reagan White House, Apple Computers, and the Mitre Corporation to develop an eye-care project while at the American Academy of Ophthalmology. She has worked globally on education reform, focusing on girls’ education in developing countries while at the Academy for Educational Development. At Fleishman Hillard International Communications, she developed and directed their social impact portfolio with her expertise in social marketing. She is a Steering Committee Member of the annual "Innovations in Social Marketing Conference.” Schwartz holds an MSc in behavioral science from University of Minnesota and the City University of New York.Beverly Schwartz has designed a wide range of marketing campaigns around the most critical issues of our time – from HIV/AIDS prevention to education reform. She brings her breadth of experience to Ashoka, where she is the director of Global Marketing and a Vice President of the organization. Schwartz has led the Global Marketing team to pioneer awareness around the idea of social entrepreneurship and establish Ashoka as its leader in the field.
Schwartz brings cutting-edge thinking to her field, developing marketing campaigns to create social impact.
Speech Topics: Social Marketing for Social Change