New book, Rippling, is a roadmap for changemakers

Rippling

Beverly Schwartz has released a new book-length work, Rippling: How Social Entrepreneurs Spread Innovation, that lays out five actionable principles for how individuals can effectively serve their community and culture as a Changemaker. Having spent eight years at the helm of Ashoka’s marketing efforts, Schwartz has a unique perspective on what it takes to be a changemaker.

By sharing nearly 20 personal narratives from Ashoka Fellows throughout the world, Schwartz provides an accessible, inspiring, and implementable resource that will help people transform their immediate environment and serve the greater good. 

Urgent social and environmental challenges require a profound, collective re-imagining to foster widespread, systemic change. By drawing on a wealth of insights offered by some of the world’s leading social entrepreneurs, Schwartz provides a colorfully illustrated blueprint for visionary thinking, and demonstrates how people everywhere can drive meaningful change. 

Schwartz cites five time-tested principles that define successful models of changemaking for both organizations and individual leaders, including 1) restructuring industry norms, 2) changing market dynamics, 3) using market forces to create social value, 4) advancing full citizenship, and 5) cultivating empathy. She demonstrates how these principles work with moving accounts about social entrepreneurs who are applying them and literally re-structuring the world, creating a powerful, positive effect. Each section includes reflections from thought leaders such as Arianna Huffington, Geeta Rao Gupta, Esther Dyson and Peter M. Senge.

Written to document the extraordinary gains achieved by Ashoka Fellows, and to give readers their radical problem-solving roadmap, Rippling is a recipe for progress — in your own life, and for those around you. 

Learn more about Rippling here!

This article was originally published on April 4, 2012
Related TopicsBusiness & Social Enterprise, Social enterprise, Social Entrepreneurship

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