Zdenek Slejška

Ashoka Fellow
Družec, Czech Republic
Fellow Since 2013


This profile was prepared when Zdenek Slejška was elected to the Ashoka Fellowship in 2013.
The New Idea
Zdeňek nurtures a vision of education that impacts Czech society as a whole, reaching beyond the classroom with an interdisciplinary approach that posits education as “everyone’s business.” In this vision, pupils are regarded not only as students, but as support for their parents, employees for companies, and capable citizens. Zdeňek believes that national education should provide youth with skills that enable them to quickly adapt to new environments and realize their full potential.

Zdeňek’s organization, EDUin, carefully tailors a comprehensive engagement opportunity for each group of stakeholders, such as “Parents Welcome” certification and “Extra Class” for students, providing them with clear-cut guidance about how they can tangibly influence the education system. He has created a first-of-its-kind national information hub for education reform and content, Beduin, a highly specialized news agency which collects, organizes, and disseminates strategic information and expert comments related to events and trends in education. In doing this, Zdeňek has reached an untapped network of businesses, media outlets, and politicians very much committed to revolutionizing education. By helping stakeholders see the immediate value engagement creates on the local level, Zdeňek achieves a twofold mission: (i) stakeholders become motivated to gather others to participate in important debates on education and to lobby at the national level to achieve long-lasting policy change, and (ii) schools, which are at the center of these relationships, reap the benefits of educational improvement.
The Problem
The Strategy
The Person

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