Wahyu Aditya

Ashoka Fellow
Fellow Since 2013


This profile was prepared when Wahyu Aditya was elected to the Ashoka Fellowship in 2013.
The New Idea
In preparing a new generation of innovators, Wahyu builds an alternative ecosystem for young people to nurture and develop their creativity skills. Through the development of non-formal school for animation and creativity – the first of its kind in Indonesia, Wahyu is fostering creative skills and cultivating young talents feeding the newly emerging creative industry. Applying a simple yet effective creativity and animation curriculum, anyone can gain skills in a short period of time with an affordable price. For further outreach Wahyu strengthens government formal vocational schools with curriculum on multimedia and equips Islamic Boarding schools with creativity learning and introduction to new skills on animation. At least 2,500 young people and thousands more from the formal schools have gained the skills. And some these young talents have taken their career path in developing their own small businesses in the creative industry.

To boost the growing numbers of young talents with their innovative products, Wahyu set up a creative platform as a hub for creative talents, general public and the industry to meet and engage. Through this new platform, young talents have both gained support from and inspired the wider society and the creative industry. This mechanism has thus leveraged the economic benefits for all players. The online and offline platforms he developed have become a productive outlet to reach out a wider audience and spur the creativity learning. He also developed a virtual homebase as part of building a social movement around creative design. The platform grew into a massive campaign on nationalism through designs for t-shirts and other products. There are 10,000 digital creators actively participate in the creative design movement including strong 50,000 Facebook & Twitter followers engaging in the spread of the movement vision.

Wahyu works closely with the government to develop and support creative talents across the country. In addition to the creative education, he also works with the newly set up Ministry of Tourism and Creative Economy helping the staff understand about the creative economy. Through the partnership he’s able to send out best creative talents to foreign festivals with supports from the government. To give wider impact internationally, he is now setting up some cooperation agenda with other governments from England and Japan.
The Problem
The Strategy
The Person

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