Tamas Liling

Ashoka Fellow
Budapest, Hungary
Fellow Since 2002

Citation

This profile was prepared when Tamas Liling was elected to the Ashoka Fellowship in 2002.
The New Idea
Tamas's idea stems from three critical insights: resources for media coverage of the citizen sector do exist; these resources are not as difficult to use or access as people think; and citizen organizations have much to gain by promoting their work both inside and outside the citizen sector.

Under Communism, technical resources for media coverage were not readily available to the public. Today, technical resources for covering the citizen sector are available. The misconception that the technical equipment and knowledge still do not exist is a fundamental problem that citizen organizations must overcome. Tamas challenges Hungary's organizations to utilize the variety of resources readily available to them.

Promotion through the media does not need to be expensive or difficult to learn. By preparing and training civil leaders on how to use even the simplest of media tools like newsletters, local television, and community radio, huge progress can be made. Tamas is involving volunteer media professionals in training citizen organizations how to use basic media tools.

Citizen organizations need to appeal to audiences within the citizen sector as much as they need to communicate outside of it. Tamas sees the media as effective tools for strengthening the cohesiveness of the civil sector. By creating more effective communication within the sector, a stronger voice will emerge.
The Problem
The Strategy
The Person

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