Phil Conway

Ashoka Fellow
United Kingdom
Fellow Since 2011
Cool2Care

Citation

This profile was prepared when Phil Conway was elected to the Ashoka Fellowship in 2011.
Introduction
Phil Conway is redefining the industry around the care of disabled children by introducing a flexible, personalized model of care based on the real needs of the clients. Recognizing that, like all children, disabled children need “fun, friendship and fresh air,” he is using modern recruitment techniques to bring entirely new types of carers into the system: Open-minded, energetic young people. By introducing a new type of “personal assistant” into the homecare industry, Phil is shifting society’s expectations about the visibility and inclusion of the disabled.
The New Idea
The Problem
The Strategy
The Person

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