Oscar Arruda d'avila

Ashoka Fellow
Fortaleza, Ceara, Brazil
Fellow Since 2000
Instituto Sertão


This profile was prepared when Oscar Arruda d'avila was elected to the Ashoka Fellowship in 2000.
Oscar Arruda has devised a strategy for enabling farmers in Brazil's semi-arid northeast to exploit an abundant local plant as an alternative crop that provides economic self-sufficiency in an otherwise depressed local economy.
The New Idea
The Problem
The Strategy
The Person

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