Njideka U. Harry

Ashoka Fellow
Nigeria, Africa
Fellow Since 2011

Citation

This profile was prepared when Njideka U. Harry was elected to the Ashoka Fellowship in 2011.
The New Idea
In Africa, women play the dual roles of producing the continent’s food and at the same time, raising their children. Njideka is an advocate for reverse migration and she believes that it is our responsibility as changemakers to encourage young people to stay in their communities. The exodus of youth from rural areas has deprived the rural farming population of the labor force needed in agriculture.

Agricultural Platform Offering Women Empowerment Resources or Agric-P.O.W.E.R., will deliver services and information directly to the demographic that is at the bottom of the economic pyramid, while providing a sustainable platform for youth to deepen their interest in and develop a passion for agriculture. The ability to provide women with this service is essential for increased food production, self-sufficiency, and a reduction in poverty.

Key to Njideka’s initiative is tapping a previously neglected resource—youth—to serve as agricultural information workers who deliver information using appropriate technology devices; leapfrogging the bureaucracy and bottlenecks that plague agricultural extension services in developing countries. These youth, many of whom were previously unemployed and idle, or who are studying agriculture at local universities, often see no real future in the agricultural sector. Njideka empowers youth to be catalysts in their communities, and her investment in them generates a lifetime of income for their mothers and a potential path out of poverty for their families.
The Problem
The Strategy
The Person

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