Manoel Johnson Sales

Ashoka Fellow
Fortaleza, Ceará, Brazil
Fellow Since 2004
MH20

Citation

This profile was prepared when Manoel Johnson Sales was elected to the Ashoka Fellowship in 2004.
Introduction
Tapping into the cultural power of the global hip-hop movement, Manoel Johnson helps poor Brazilian youth channel their energy into productive social engagement rather than succumbing to gangs, drugs, or violence.
The New Idea
The Problem
The Strategy
The Person

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