KC

Ashoka Fellow
,
Fellow Since 2012
eKutir

Citation

This profile was prepared when Krishna Chandra Mishra was elected to the Ashoka Fellowship in 2012.
The New Idea
Mishra recognizes the complexity in farming: the criticality of timeliness, weather conditions, choice of inputs and the interconnectedness of each factor with the other. Organizing farmers bottom-up through local micro-entrepreneurs, he is introducing a sophisticated ICT platform that enables a small and marginalized group of farmers to analyze diverse factors, make critical decisions, and manage processes to effectively compete in the market.

In order to build a demand-driven system, Mishra identifies and supports local micro-entrepreneurs who become the point person within the village for farmers. They build a participatory framework by organizing and partnering with groups of farmers to understand their contexts and needs. Based on farmers’ needs and using cutting-edge ICT, the micro-entrepreneurs create a comprehensive portfolio that maps and analyzes the risks faced by each farmer. Leveraging such technology, they assist farmers in crop, resource, and financial planning. The micro-entrepreneurs then enable the farmers to take tangible action on such recommendations, by feeding their demand for different products and services into a central IT platform. Based on aggregated inputs, from the farmers and again from the entrepreneurs, Mishra builds appropriate partnerships with agro-stakeholders, including university experts, soil scientists, seed, pesticide and fertilizer suppliers and purchasers to cater to the needs of the farmer.

In this process, in addition to making farming an attractive profession, Mishra is building an independent supply chain platform that is driven by the demand of farmers, assures quality, and increases access to markets for companies. It also allows farmers to benefit from their collective negotiating power while still making individual choices for products and services.
The Problem
The Strategy
The Person

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