Ashoka Fellow
Fellow Since 2009
This description of Katyna de la Vega's work was prepared when Katyna de la Vega was elected to the Ashoka Fellowship in 2009.
Katyna de la Vega has created a successful model to revitalize towns in the poorest parts of Mexico. Through creating a grassroots movement to redirect government investments already budgeted, she has been the catalyst for more than US$200 million in new investments, which has led to thousands of new jobs, ongoing economic growth, a surge in tourism, and restored civic pride and participation. Katyna’s work started in a small town in the poorest state of Mexico, Chiapas, but its impressive success has since spread and been replicated all over Mexico through the adoption of public policies.
The New Idea
The Problem
The Strategy
The Person

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