Jorge Adolfo Strada

Ashoka Fellow
Mar del Plata, Argentina
Fellow Since 2001


This profile was prepared when Jorge Adolfo Strada was elected to the Ashoka Fellowship in 2001.
The New Idea
A psychologist and music teacher by training, Jorge is demonstrating that the stereotypes of aging can be debunked when older citizens learn productive skills, express themselves through music and art, and interact with children in mutual learning environments. By showing the elderly how to assemble and play special musical instruments and how to teach others to do the same, Jorge provides a forum for social reintegration, creative expression, improvement of self-esteem, maintenance of cognitive skills, and a rekindled enthusiasm for life. Moreover, young people and adults of all ages who watch as their grandparents, parents, neighbors, and friends participate in this unique activity, come away with a new respect for the elderly and a diminished fear of aging.
The Problem
The Strategy
The Person

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