Ashoka Fellow
France
Fellow Since 2013
This description of Guilhem Chéron's work was prepared when Guilhem Chéron was elected to the Ashoka Fellowship in 2013.
Introduction
Guilhem Chéron is creating a viable alternative to France’s industrial agricultural production system by using peer-to-peer marketing to fundamentally transform the economics of artisanal, environmentally sustainable food production. By reducing overhead costs and inefficiencies, Guihem is more than doubling the income suppliers receive for their products, first for suppliers in France and ultimately, across Western Europe.
The New Idea
The Problem
The Strategy
The Person

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