Cynthia

Ashoka Fellow
Nigeria,
Fellow Since 2011
Abira Agribusiness support project

Citation

This profile was prepared when Cynthia Mosunmola Umoru was elected to the Ashoka Fellowship in 2011.
The New Idea
Cynthia is focusing on ways to get a new generation of young people interested in and successful at modern agriculture. Understanding that many young people are driven to succeed, especially in recent times as the country’s newer wealth is so often on full display—on the streets of Lagos and on TV screens—Cynthia is concentrating on opening the eyes of many of the brightest and most entrepreneurial minds from the urban and peri-urban areas to the options that exist beyond the few fields that they currently understand to be the only roads to financial success. She does this by exposing them to the modern agribusiness she started in college and from which she has found great success. Cynthia also gets them started on the path to their own successful agribusinesses. And for those whose interests have already been peaked, Cynthia provides the quality training missing in the general sector, to really help modernize their venture. She is also engaging schools, governments, and businesses to recognize the absence of infrastructure to participate in modern agriculture, especially for youth. With the goal of creating an enabling environment for interested youth to succeed, she is assisting these institutions to recognize the importance of shifting their curriculum to incorporate a more business-oriented understanding of agriculture, as well as provide the programs and services that can assist youth through each step of the process of launching and scaling a 21st century agribusiness.
The Problem
The Strategy
The Person

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