César Alejandro Silveyra

Ashoka Fellow
Fellow Since 2005


This profile was prepared when César Alejandro Silveyra was elected to the Ashoka Fellowship in 2005.
The New Idea
César is creating and spreading a new model for mutually beneficial relationships between private sector companies and low-income communities in a region where the two rarely interact effectively; company-community relations, when they exist, rarely transcend superficial charitable transactions. Companies have begun to recognize the importance of community-level contact, for reasons of social responsibility and as a link to potentially lucrative domestic markets. César’s organization, Alternativa3, provides a structured channel for them to do good while doing well, helping them build bridges to communities that represent a potential market and personal growth opportunities for employee and company.

Communities clearly benefit from the contact with their corporate neighbors, but Alternativa3 also works with them to nurture their own entrepreneurial possibilities and further the development of local leadership. Where others see opportunities for charity, César recognizes that resource-poor communities are often rich in potential—they house budding entrepreneurs, qualified potential leaders, and the raw material for a dynamic and empowered citizen sector. Communities and companies have begun to see how they need each other, and Alternativa3 is bringing these possibilities to fruition.
The Problem
The Strategy
The Person

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