This profile was prepared when Bia Barbosa was elected to the Ashoka Fellowship in 2006.
The New Idea
Bia sees that a more open and responsive Brazilian media can be achieved by carving out a feedback mechanism and role for citizens. Through her organization, Intervozes, she raises awareness among the Brazilian public of the right to information, cultivates an understanding of some of the problems inherent in the current system, and enables citizens and citizen-led organizations to constructively engage in media reform. Bia presses court cases when certain groups are misrepresented, even harmed, by the media, and ensures greater media access for members of Brazil’s poorest groups. To cultivate saavy media consumers, she is introducing educational modules that teach critical reading as a vital skill in a democracy.