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Marilena Lazzarini, who helped create Sao Paulo's first government consumer agency, is now working to build a model private consumer defense group. Success in South America's biggest business center, enormously important in itself, will also encourage others across the continent to follow. Read more
Luiz Geraldo de Oliveira Moura is offering Brazil's small farmers an alternative way of growing and selling produce that guarantees their livelihood while protecting the environment. By helping them convert to organic farming and linking them directly with consumers, he is transforming an important... Read more
Mário Gurjão is using his business background to help citizen organizations harness their productive potentials and solve their financial problems. Using the Internet, Mário is not only training organizations to market and distribute their products; he is also increasing consumers' investment in and... Read more

Nelsa Nespolo

Ashoka Fellow since Aug 2006

Brazil
Nelsa Nespolo is creating a “fair chain” model that brings workers in the supply chain into ownership and management responsibilities—giving them greater control over their livelihoods. Read more

Jérôme Deconinck

Ashoka Fellow since Jul 2008

France
In response to increasing agricultural industrialization throughout France, Jérôme Deconinck has created the first agricultural land trust to mobilize the French population to preserve their agricultural heritage, and to promote the development of a more unified small-scale organic farming culture.... Read more

Laércio Meirelles

Ashoka Fellow since Aug 2008

Brazil
In an effort to counter the rising industrialization of organic agriculture, Laércio Meirelles has developed a participatory approach to organic certification, placing greater control in the hands of small-scale farmers. Read more

Carlo Petrini

Ashoka Fellow since Aug 2008

Italy
The global food supply chain is broken. Low-cost food is subsidized through a process of externalizing costs that serves only the largest multinational organizations and creates negative environmental and social impacts. Small producers around the world are seeing their way of living jeopardized.... Read more

Pierre Rabhi

Ashoka Fellow since Apr 2009

France
Pierre Rabhi has used principles of agroecology to improve yields and living conditions across the French and West-African agricultural sectors. Through innovative training methods, he has helped over 150,000 farmers diagnose the best way to adapt and apply ecological practices to their land and... Read more

Tristan Lecomte

Ashoka Fellow since Aug 2009

France
Tristan Lecomte is enabling companies and consumers to contribute to large-scale carbon reduction and is developing the market for carbon neutral products. Understanding that associated costs for traditional industries and the complexity of carbon markets hinder the goals of the Kyoto Protocol,... Read more

Vera Perino

Ashoka Fellow since Feb 2010

Brazil
Although Brazil struggled with issues of severe malnutrition in the past, since the 1990s obesity among children has become an increasingly alarming but unreported problem. Vera Perino is transforming the way Brazilian society perceives and addresses obesity by looking at both its causes and... Read more