Seeing the disempowerment and dependency of the Syrian refugees, Edward started working on his idea in the winter of 2012 with a goal of empowering Syrian refugees through building social capital. By February 2013 he launched Dubarah, an Arabic word meaning “solution.” Initially wanting to find a way to provide job opportunities for Syrian refugees, Edward started the organization with a web platform, which received 3,000 hits during the first hour of launch—with no paid advertisements. With this success and the knowledge Edward gained about other needs of Syrian refugees, Dubarah evolved into a major web portal linked to six major social media channels with 660 on the ground Syrian Diaspora volunteers, spread across 36 countries around the world with a particular focus on Arab neighboring countries to Syria like Egypt, Lebanon, Jordan and Saudi Arabia. Edward quickly recognized that an online portal would not be enough to connect with all Syrian refugees and began forming an offline strategy that taps into the human capital of the Syrian diaspora all over the world.
Dubarah started with an initial team of eight Syrian diaspora all in different countries. These eight country leaders were first tasked with forming their own teams and beginning the marketing of Dubarah in the countries they lived in. In just four months, Edward recruited a core team of 15 members—all supported by funding from grants and individual donations—that carry out the strategy and operations of Dubarah including marketing, communications, web design, partnerships, and volunteer management.
Key to Edwards’s strategy was finding a way to easily engage with and retain the audience. Drawing upon his expertise in advertising and creative communications, Edward created cartoon male and female characters, “Dubarji,” a name taken from the word Dubarah that translates to the “person ready to provide the solution.” All communications through the website are integrated with the Dubarji characters, all of which have a Syrian dialect and use appealing comments that encourage Syrian diaspora to become solution providers or Dubarjis as well as Syrian refugees to become involved. Edward recognizes that messages such as “I have your Dubarah” meaning “I have your back” can be some of the most healing and empowering words for a refugee to hear.
The first endeavor that Edward and his team of Dubarji undertook was to create a series of manuals titled, “The Foreigner’s Guidebook.” These guidebooks are a comprehensive resource for every Syrian refugee immigrating to a country for the first time, including legal statuses for staying, types of visas a refugee can obtain, lifestyle and culture, accommodation options, living expenses, means of transportations and necessary address that refugees may need, such as governmental institutions. In the span of eight months, 1,800 Syrian diaspora members around the world participated in producing content for these guidebooks which were then distributed to 300,000 Syrian refugees in 36 countries.
Recognizing the many needs of refugees, Edward began to expand the web platform to include various portals to help refugees with finding a job, accessing capital, housing, educational opportunities, and emotional well-being. Relying on the 1,800 diaspora volunteers, and their networks, all refugees’ needs are met.
Dubarah’s primary portal is for employment opportunities. Edward launched a global campaign directed at Syrian diaspora businessmen, entrepreneurs and investors under the title of “employ/partner with a Syrian refugee”. The campaign was to either encourage Syrians to employ at least one Syrian refugee in their companies or invest in a Syrian refugee start-up. In parallel, Edward launched an employment portal which displays opportunities within Syrian Diaspora firms or other vacancies in the refugees host countries. Within a few months of opening the job portal, 8,000 opportunities were posted, 4,000 of which were quickly filled by Syrian refugees. Additionally, Edward launched an initiative to provide career counseling, job advice, and coaching as a means to help both job seekers and employees increase their capacity.
Based on the needs expressed by Syrian refugees engaged through Dubarah, Edward's web platform further evolved to include an investment portal for Syrian refugees and Syrian diaspora members with capital to invest. Through the portal they can partner, exchange knowledge and expertise, as well as find other investment opportunities in the countries where they reside. In less than a year, 420 funding opportunities and 560 partnership opportunities have been realized through the investment portal. Further, the portal provides strategic and technical assistance for Syrian start-ups. Within a few months of starting the investment portal, Dubarjis were able to offer business consultations to 175 start-ups from the refugee community.
Two additional portals include housing and education. Syrian diaspora can post housing openings, call for roommates or list apartments that can be rented to refugees. The education piece consists primarily of scholarship opportunities and access to informal education.
In every host country there is a demand to handle critical refugee cases. Edward has created teams which provide humanitarian aid, what he calls the ‘Emergency Relief Team’, who intervene in very limited cases where a refugee may have lost his home or job and requires immediate presence of on-the-ground support. This team is now composed of an additional 1,850 Syrian diaspora across the world ready to offer emergency support.
On top of all the opportunities presented to Syrian refugees, Edward is concerned with the psychological wellbeing of refugees, including their self-perception. An integral part of his social network is showcasing successful innovations of Syrian diaspora around the world to demonstrate to the refugees that they too possess the potential to innovate and succeed. For example, the team encouraged a Syrian young woman to channel her sculpting talent into the creation unique shaped desserts. With the help of local Dubarji, the woman was able to start a new micro-enterprise that generates other job opportunities. This part of Edward’s idea is under the portal of “innovations in expatriation” within the Dubarah platform.
The surrounding environment, especially the relationship and interaction between Syrian refugees and the local citizens of every host country is an extremely important and in refugees’ inclusion. To fight stereotypes and stigma against refugees, Edward created the “Million Thanks” campaign. It involves mobilizing volunteers of refugees to interact with local community members and distribute brochures that explain the reasons behind the presence of refugees in their community. The campaign serves as a way to thank the local community as well as an effort to show that the refugees are willing to be active agents in the community. In the first four countries that the campaign was started in, immediate improvements were seen between the relationship between the refugees and other citizens, including decreased rent rates for refugees and further collaborations. Edward is working to also direct the “Million Thanks” campaign to government officials and decision makers in hosting countries to advocate for the rights of Syrian refugees.
In just one year, Dubarah impacted 250,000 Syrian refugees around the world, with an average of 500 solutions and consultations provided per day with a total of 25,900 opportunities secured between jobs, investments, start-up advice, housing, legal consultations, and educational opportunities. Approximately 100 people on average register daily to the web platform, adding yet more individuals to Dubarah’s growing network.
Edward’s next step is to launch a mobile application linked to the online Dubarah platform for easier accessibility. He is also working to enhance the performance of his platform through establishing a directory for Syrian professionals, whereby everyone can have a complete profile on the social network listing their profession and possible support areas. This feature will make it easy to run a quick search in order to connect people in specific areas more efficiently.
Edward’s long term plans include replicating the Dubarah model to empower post-conflict or natural disaster immigrant communities.