Join the Elders Council for Social Entrepreneurs on the 2nd of May for 'Social Innovation: Stories Worth Telling' where Mel Young MBE (President and co-founder of the Homeless World Cup) and Cynthia Rayner (independent consultant, researcher and storyteller) will discuss the importance of storytelling in raising awareness, funds and impact! It can even help ensure the sustainability of your organization by creating a legacy that impacts well beyond your succession.

This webinar is inspired by the success of 'The Beautiful Game', a Netflix feature film based around the Homeless World Cup.

The film is a fantastic example of how storytelling can bring social realities into sharp focus while inspiring us with work that changes lives. This storytelling has propelled social innovation into the mainstream media, with the film hitting number 1 in the UK Netflix rankings and number 5 in the global rankings! Mel will provide insights about why the creators of the film were interested in the tournament and the impact the film is already having on the real Homeless World Cup Foundation. 

During this webinar, Cynthia will share insights from her experience of leading the Systems Storytelling Initiative at the Collective Change Lab, bringing together a diverse group of storytellers from across the globe to understand how to better communicate stories of systems change. Having watched the film she will also highlight what tools have been successfully employed in the film and how these can help stories make a lasting impact - no matter the format.