Editor's Note: Tiwale, KadAfrica, Twim Academy, GiftedMom, and AEPT were named winners in The MasterCard Foundation and Ashoka’s “Future Forward: Innovations for Youth Employment in Africa” challenge. These young social entrepreneurs will take part in the Ashoka Changemakers Day on Youth Employment...
Ever heard of “empathy marketing”? It’s the latest business buzzword. The idea is that if companies can look through their clients’ eyes and understand their desires, they will be better able to tailor their offerings and gain a competitive advantage. To me, this is stepping into someone else’s...