Topic : Microenterprise
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Gioiosa Ionica, in the Calabria region, is one of the poorest provinces in Italy and Calabria is one of the poorest regions in Europe. The economy is largely run by ‘Ndrangheta, the local branch of mafia. Since 1996, Vincenzo has been determined to change the inevitability of a mafia presence in his land by creating a parallel positive economy that offers the local population a third alternative between unemployment and collaborating with organized crime.
By innovating a truly sustainable supply chain including the last-mile that is independent of national healthcare systems, Joost van Engen is creating sustainable access to essential medicines, hygiene products and supplements for low income families in remote areas, while at the same time providing health education and basic health consultation, contributing to the quality of their day-to-day lives, specifically for those in remote areas in low and middle income countries.