Topic : Civic Engagement
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Marta Porto is driving lasting behavior change around key social issues that are poorly understood in Brazil. She has developed a new paradigm for communication whereby she tailors social messages through dozens of media tools in order to communicate with thousands of micro-audiences. By effectively targeting these communities, speaking to them in a language they understand and leading them through their behavioral changes, Marta is impacting the lives of thousands of people throughout Brazil.
Marta is setting up an information system for the physically, mentally and sensorially disabled. The system will collect, produce, and disseminate important information for this currently neglected sector of the population, and with this service, Marta expects to influence public policy, thus improving the quality of life and citizenship of disabled populations.
Christian is incentivizing the first global community of leading editors-in-chief to focus on solutions in the media, versus the traditional focus on failures and problems. By facilitating large scale content sharing, he is giving agency to major media players to systematically increase the frequency with which the masses are in contact with solutions-based stories, which in turn inspires and generates citizen changemakers.
In Brazil, the power of the media to celebrate the diversity of its population, particularly citizens of African descent, has rarely been harnessed. Paulo Rogerio Nunes is training black and white media professionals to foster interracial understanding in mass and alternative media.
Reinaldo fosters the development of citizens as collaborators, entrepreneurs and knowledge producers. Through a methodology that creates new opportunities for cooperative learning, he is helping youth in Salvador and Sao Paulo create their own socially responsible enterprises, products and services through digital media.
Brazil's more than 200 indigenous peoples are largely voiceless and suffer from the country's worst living conditions. They are often perceived by mainstream society as unusual, primitive, or violent. Vincent Carelli battles such prejudice and discrimination with Video in the Villages, a program that empowers indigenous peoples and changes mainstream societal perceptions.
Luke Dowdney helps youngsters stay out of organized crime through a program that teaches martial arts along with life skills. He is leading an international network of organizations working to end children’s participation in gangs and other organized violence.
Rosina Duarte is restoring the social power of journalism in Brazil. Building on her experience as a freelance consultant for social change organizations, Rosina promotes inclusion and strengthens civil society by helping poor youth gain a voice in the news media.
Anshul Tewari was dismayed that cultural taboos are producing “a culture of silence that is pushing an entire generation away from changemaking.”