“Wellness” a multifaceted and multi-billion dollar industry in many countries across the west. This “industry” is only starting to emerge in various countries across sub-Saharan Africa. Diseases like malaria, tuberculosis, and HIV gain much of the attention, but the leading killers in Africa are still chronic diseases like diabetes, high blood pressure, and heart disease. Paige Elenson's work through the Africa Yoga Project has the potential to lessen the burden of these diseases, while also opening up a new industry that transforms the minds and livelihoods of the young. Africa Yoga Project gives young Africans experiences and opportunities to become leaders in their community, yoga instructors, micro-entrepreneurs, yoginis and positive change agents. At the beginning, the program trained 50 young Africans to be yoga instructors but since then, the results have grown exponentially with these yoga instructors accessing significant business opportunities such as finding placements as instructors for safari resorts.


Paige Elenson, founder of the Africa Yoga Project, is a part of the Future Forward Project, in partnership with The MasterCard Foundation and a part of the Future Forward Project, which aims to support and accelerate innovation for youth employment in Africa. Paige hopes to continue expanding with the vision to help individuals within Africa Yoga Project be at the helm of an industry which is forecast to become a $1 Billion market in the near future.


Want to learn more about innovations for youth employment in Africa or have something to share? Join us for the conversation! Whose job is youth employment in Africa? #AfricaYouthFwd Webinar and #SocEntChat June 25th, 2014 http://bit.ly/1dlVyzW

This article was originally published on 19 June 2014
Related TopicsWellness Youth leadership Non-formal education Employment Health & Fitness Children & Youth Business & Social Enterprise Social Entrepreneurship

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