Ashoka Fellow
United States
Fellow Since 2007
This description of William Foote's work was prepared when William Foote was elected to the Ashoka Fellowship in 2007.
Willy Foote is enabling poor, rural communities in developing countries to get more of their products to ethical and green world markets. By reassessing and sharing risk among producers and consumers, Willy’s idea legitimizes the potential of future production as collateral for loans so that poor farmers can get loans and expand their businesses. Coupled with other support, such as financial education, this approach is radically changing the landscape of opportunities for producers and is ensuring steady product supply to consumers who demand ethically sourced, green products.
The New Idea
The Problem
The Strategy
The Person

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