Ashoka Fellow
Fellow Since 2009
This description of Tristan Lecomte's work was prepared when Tristan Lecomte was elected to the Ashoka Fellowship in 2009.
Tristan Lecomte is enabling companies and consumers to contribute to large-scale carbon reduction and is developing the market for carbon neutral products. Understanding that associated costs for traditional industries and the complexity of carbon markets hinder the goals of the Kyoto Protocol, Tristan has created a unique cycle integrating fair trade with the assessment, reduction, and offsetting of carbon emissions. By making this cycle accessible to all, he is both providing incentives for companies to be more competitive in reducing their carbon footprint and forcing carbon operators to be more effective and transparent in their practices.
The New Idea
The Problem
The Strategy
The Person

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