Ashoka Fellow
Belgium
Fellow Since 2010
    This description of Tobias Leenaert's work was prepared when Tobias Leenaert was elected to the Ashoka Fellowship in 2010.
    Introduction
    Tobias Leenaert has developed high-impact and socially acceptable solutions to the health and environmental issues related to meat consumption that can be achieved with modest changes in our consumer lifestyles. He has developed a partnership with one of the leading enterprises in Europe, and his public campaign has spread from Belgium to Germany, France, Brazil, the USA and South Africa.
    The New Idea
    The Problem
    The Strategy
    The Person

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