Ashoka Fellow
Fellow Since 2012
    This description of Thorsten Kiefer's work was prepared when Thorsten Kiefer was elected to the Ashoka Fellowship in 2012.
    Thorsten Kiefer harnesses the role model status of sport superstars, the power of fun, interactive gaming experiences and cutting edge communication to tackle persisting taboos and charge the “ugly” issues of sanitation and hygiene with positive emotion—in order to make improved solutions a shared aspiration and to facilitate life-saving behavior change around these issues amongst all target groups.
    The New Idea
    The Problem
    The Strategy
    The Person

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