Ashoka Fellow
Fellow Since 2014
This description of Swapnil Chaturvedi's work was prepared when Swapnil Chaturvedi was elected to the Ashoka Fellowship in 2014.
Swapnil is changing the widespread practice of open defecation in urban slums, by strategically influencing key emotional and rational decision-making. Through the principles of human-centered design, he is improving the condition of community toilets to create “compelling experiences” for its customers while also building a sustainable model in collaboration with the municipality, FMCGs and local businesses.
The New Idea
The Problem
The Strategy
The Person

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