Ashoka Fellow
Fellow Since 2008
Instituto Floresta Viva
This description of Rui Barbosa da Rocha's work was prepared when Rui Barbosa da Rocha was elected to the Ashoka Fellowship in 2008.
Tourism is a double-edged sword. On the one hand it brings people and business to economically starved regions, creating jobs and wealth. On the other, much of that wealth is concentrated in the hands of business owners and comes at the expense of severe environmental and cultural degradation. Rui Barbosa da Rocha has designed a new model of ecotourism in the south of Bahia that uses tourism as an integration platform for groups that have historically had opposing interests to act together in the interest of social environmental development.
The New Idea
The Problem
The Strategy
The Person

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