Ashoka Fellow
Canada
Fellow Since 2003
    This description of Nicole Rycroft's work was prepared when Nicole Rycroft was elected to the Ashoka Fellowship in 2003.
    Introduction
    Nicole Rycroft is safeguarding the biodiversity and the long-term survival of ancient forests by shifting heavy paper consuming sectors away from products that originate in the ancient rainforests of British Columbia and endangered forests globally. Simultaneously, she is creating the market demand for ecologically viable alternatives.
    The New Idea
    The Problem
    The Strategy
    The Person

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