Ashoka Fellow
United States
Fellow Since 2009

Check out this video of Nicholas's work:


    This description of Nicholas Reville's work was prepared when Nicholas Reville was elected to the Ashoka Fellowship in 2009.
    Since its invention, television content – the most powerful medium in global culture – has been controlled by a small number of corporations (or the government). Nicholas Reville started the Participatory Culture Foundation (PCF) to change that. PCF, the only organization focusing specifically on democratizing video, created Miro, an open market video sharing software that does not host or control content. Through the use of RSS (Really Simple Syndication) feeds, Miro creates a homebase that automatically downloads video content without the user having to visit individual hosting services or Web sites. This equals the playing field for video producers, allows publishers to choose the best hosting service for their needs, and creates a standardized viewing experience for the audience. PCF is also replicating and improving upon local television by creating a low-cost, easily replicated, community-driven substitute where people can share local news, experiences and conversations through the creation of community video hubs. Launched in five Massachusetts cities in 2008, Miro Local TV is expanding this year to twelve additional communities. Rather than simply advocating for a more democratic television system, Nicholas has actually built a better video distribution system and provided it, for free, to millions of people around the world.
    The New Idea
    The Problem
    The Strategy
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