Ashoka Fellow
Fellow Since 2010
This description of Marta Porto's work was prepared when Marta Porto was elected to the Ashoka Fellowship in 2010.
Marta Porto is driving lasting behavior change around key social issues that are poorly understood in Brazil. She has developed a new paradigm for communication whereby she tailors social messages through dozens of media tools in order to communicate with thousands of micro-audiences. By effectively targeting these communities, speaking to them in a language they understand and leading them through their behavioral changes, Marta is impacting the lives of thousands of people throughout Brazil.
The New Idea
The Problem
The Strategy
The Person

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