Ashoka Fellow
Fellow Since 2000
NEPA (Núcleo de Ensino e Pesquisa Aplicada)
This description of Luiz Geraldo de Oliveira Moura's work was prepared when Luiz Geraldo de Oliveira Moura was elected to the Ashoka Fellowship in 2000.
Luiz Geraldo de Oliveira Moura is offering Brazil's small farmers an alternative way of growing and selling produce that guarantees their livelihood while protecting the environment. By helping them convert to organic farming and linking them directly with consumers, he is transforming an important agricultural sector and offering all consumers, even the poor, a healthy, low-cost food alternative.
The New Idea
The Problem
The Strategy
The Person

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