Ashoka Fellow
Germany
Fellow Since 2012
    This description of Christian Vater's work was prepared when Christian Vater was elected to the Ashoka Fellowship in 2012.
    Introduction
    Christian Vater is using the concept of “rounding up” at the cashier to change attitudes toward social good by impacting each player along the value chain of getting products to market. Through this process, Christian is creating a social shift that everyone can and should be part of achieving social change.
    The New Idea
    The Problem
    The Strategy
    The Person

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