Ashoka Fellow
United States
Fellow Since 2007
    This description of Bruce Cahan's work was prepared when Bruce Cahan was elected to the Ashoka Fellowship in 2007.
    Despite broad recognition of the importance of sustainability, no unified measure exists to align incentives for private and public investment in long-term regional well-being. Bruce Cahan is creating a bank to pioneer new ways for markets to accurately value regional sustainability through consumer and market choices.
    The New Idea
    The Problem
    The Strategy
    The Person

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