Ashoka Fellow
Fellow Since 2004
    This description of Brij Kothari's work was prepared when Brij Kothari was elected to the Ashoka Fellowship in 2004.
    Brij Kothari has leveraged the ubiquitous presence of television in rural India and the billion-strong Indian population’s voracious appetite for film songs to infuse reading practice into entertainment. By creating a technological tool devoid of any major infrastructural inputs and hence easily replicable, Brij has demonstrated a model that can spread globally.
    The New Idea
    The Problem
    The Strategy
    The Person


    Featured in The Rise of the Reluctant Innovator, by Ken Banks (2013)

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