Driven to seek the most powerful way to engage the market to improve the quality and character of people's lives, we've been learning from leading social entrepreneurs on the ground around the world. This is leading us to develop a radically different view of the market. We call it Economic Architecture.
It is not enough to ask: How do we create profit to support our impact? Or even: How do we create impact while generating profit?
We need to ask: How do we change the market so the pursuit of profit creates the greatest impact?
To find the most powerful answers, we need to support a new wave of innovations that shift the market to align profit and impact.