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    María is transforming the apparel industry in Europe by creating an open and scalable strategy implemented across the whole value chain that promotes a sustainable and affordable textile production and consumption.

    Luiz Geraldo de Oliveira Moura is offering Brazil's small farmers an alternative way of growing and selling produce that guarantees their livelihood while protecting the environment. By helping them convert to organic farming and linking them directly with consumers, he is transforming an important agricultural sector and offering all consumers, even the poor, a healthy, low-cost food alternative.

    Marilena Lazzarini, who helped create Sao Paulo's first government consumer agency, is now working to build a model private consumer defense group. Success in South America's biggest business center, enormously important in itself, will also encourage others across the continent to follow.

    Although Brazil struggled with issues of severe malnutrition in the past, since the 1990s obesity among children has become an increasingly alarming but unreported problem. Vera Perino is transforming the way Brazilian society perceives and addresses obesity by looking at both its causes and symptoms, while sparking deep behavior change and offering alternative lifestyle opportunities to low-income children and their families.

    Mário Gurjão is using his business background to help citizen organizations harness their productive potentials and solve their financial problems. Using the Internet, Mário is not only training organizations to market and distribute their products; he is also increasing consumers' investment in and understanding of social change projects.

    In an effort to counter the rising industrialization of organic agriculture, Laércio Meirelles has developed a participatory approach to organic certification, placing greater control in the hands of small-scale farmers.

    Kai Gildhorn has developed a solution to the considerable amount of underutilized and free public fruit resources in Germany, and put them towards development in rural areas.

    By designing and producing the first modular designed, and thus longer lasting, smartphone, building a conflict free and fair supply and production chain, Bas van Abel with his company Fairphone is creating a movement of ethical consumption while shifting the smartphone industry -one of the most complex supply chains- towards ethical production and complete transparency, fueling change instead of conflict.

    Pierre Rabhi has used principles of agroecology to improve yields and living conditions across the French and West-African agricultural sectors. Through innovative training methods, he has helped over 150,000 farmers diagnose the best way to adapt and apply ecological practices to their land and cultures, effectively uniting thousands of citizens in a movement to restore and protect environmental and social ecosystems.

    Tristan Lecomte is enabling companies and consumers to contribute to large-scale carbon reduction and is developing the market for carbon neutral products. Understanding that associated costs for traditional industries and the complexity of carbon markets hinder the goals of the Kyoto Protocol, Tristan has created a unique cycle integrating fair trade with the assessment, reduction, and offsetting of carbon emissions.