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Saving Lives by Battling Counterfeit Products

Congratulations to Ashoka Fellow Bright Simons, founder of MPedigree Goldkeys, and Selorm Branttie, MPedigree's global strategy manager, for winning the 2019 Skoll Award for Social Entrepreneurship! mPedigree fights drug and agricultural seed counterfeiting with a product identification marker that consumers use to determine authenticity immediately with a mobile phone.