Ashoka Fellow
Fellow Since 2004
    This description of Diego Carvajal's work was prepared when Diego Carvajal was elected to the Ashoka Fellowship in 2004.
    Traditional social movements and government interventions have often failed to win businesses to the cause of social responsibility. Diego Carvajal builds a network of vibrant institutions to help businesses see the value of positive social reform, and helps individual consumers use everyday economic decisions to maximize their political impact.
    The New Idea
    The Problem
    The Strategy
    The Person

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