By educating small farmers about production chains and larger markets for their produce, Joseph gives them new opportunities to increase their profits and improve their livelihoods. He also equips them with the tools to take advantage of these opportunities, teaching them the basic entrepreneurial skills to turn surplus into quality products. These include use of new technologies such as fruit driers and processors that lengthen the shelf life of perishable farm products, enabling farmers to sell products when the market is good. Finally, Joseph opens access to new markets by linking farmers to Tanzanian and international markets through a partnership with Fellow Adrian Mukhebi’s Kenyan Agricultural Commodities Exchange.