Google is a company that believes deeply in entrepreneurship. And this is a company that believes deeply in the power of information. We don’t think there’s another organization that combines these two things in a more compelling way than Ashoka.
Bernd Gebert
| Country: | Germany |
| Region: | Europe |
| Field Of Work: | Learning/Education |
| Subsectors: | Technology/Information Technology, Youth Development |
| Target Populations: | Communities, Educational Institutions, Youth |
| Organization: | Das macht Schule e.V. |
| Year Elected: | 2007 |
Bernd is enabling young people to act as agents of change in a national movement called "Das macht Schule" (“This is Where/How it Happens”). It starts with hands-on activities that yield quick but impacting success stories such as renovating classrooms and schools through student-led self-help systems. He uses these quick success triggers to build the youths’ citizenship, unleash their potential, and connect them with each other to build their identity as agents of change. While building the youth movement, the children start their own initiatives in schools and communities, and thus prove to pupils, teachers, parents, and communities what power children have to change their surroundings. Bernd builds support networks around schools and in the communities to take this initial momentum of self-help actions to a sustainable level and continuous attitude of "I and we can do" in society. He employs stimulating marketing techniques, web 2.0 and media campaigns to spread the youth movement throughout Germany, to amplify his program and reach society at large. He plans to supplement the internet-based movement with an organizational structure that trains mediator students to act as representatives in each state.



